Visual 3D Configurator
3D Configurator for Fixed Product Lines
Let customers customize colors, materials, and finishes themselves and experience the result immediately in 3D.
Do you offer a product with a clearly defined product line and fixed options? With the Visual 3D Configurator, you let customers customize their ideal product online. Every selection is immediately visible in a realistic 3D model, so customers know exactly what they’re buying.
This is how you make a wide product range organized, appealing, and easier to sell.
Immediate visual results
An Overview of a Wide Range of Products
Create Your Own, Experience It Yourself
From Choosing to Experiencing
With a Visual 3D Configurator, you can turn product selection into an interactive experience. Customers no longer have to imagine what a particular color, style, or material combination looks like—they can see it for themselves right away.
Select
Let customers customize their ideal product themselves. For example, they can choose the color, material, style, and accessories, and immediately see which combinations are possible. This makes a wide product range easy to navigate and ensures the decision-making process feels simple and intuitive.
View
Every choice is immediately visible in a realistic 3D model. Customers can view the product from all angles, zoom in on details, and compare different versions. This gives them a much better idea of the product than product photos alone.
Experience
With Augmented Reality, customers can place the product they’ve put together in their own environment. For example, they can immediately see how a table would look in their living room or how an outdoor product would fit in their garden. This makes the decision-making process more concrete and builds greater confidence before the purchase.
+30% revenue growth
After implementing the configurator, Schrijver Lumber achieved a 30% increase in revenue.
More confidence when making a choice
The customer can immediately see how each choice affects the final product. No surprises later on—just a clear picture of what’s being ordered right from the start.
Greater engagement with your product
By combining colors, materials, and designs themselves, customers are actively engaged with the product. It is no longer just a product from a catalog, but increasingly their own creation.
See the Visual 3D Configurator in action
Trend Table
Furniture Configurator
From size and design to color and material: customers customize their own table and see right away how their choices come together in the final product.
View the configurator →
SmartBoxy
Outdoor Kitchen Configurator
Customers build their outdoor kitchen step by step using various modules and designs, and can see the result immediately as they configure it.
View the configurator →
Sixteen3
Sofa Configurator
Different models, configurations, and finishes are immediately visible in 3D, allowing customers to easily compare options and customize their ideal design.
View the configurator →
For which products is Visual 3D suitable?
The Visual 3D Configurator works best for products with a fixed base and clear customization options. Examples include differences in color, material, design, or accessories, while the product itself remains structurally the same.
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Tables, chairs, sofas, cabinets, and other furniture are perfect for a Visual 3D Configurator. Customers can combine different materials, colors, bases, finishes, and accessories and immediately see how their choices come together in the final product. This makes choosing easier, even with an extensive product range.
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For fitness equipment that comes in different models, colors, parts, or accessories, a 3D configurator provides a clear overview of all the possibilities. Customers can customize their own setup and immediately see how changes affect the product, without having to scroll through dozens of separate product variants.
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Outdoor kitchens, patio furniture, and other outdoor products often consist of fixed modules that can be combined in various ways. With a Visual 3D Configurator, customers can choose their preferred design, materials, colors, and accessories and immediately see what the finished product will look like.
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Technical products with a fixed base and a clearly defined set of variants are also suitable for Visual 3D. Examples include different models, parts, materials, or accessories that can be selected from a predetermined set of combinations. The configurator makes complex product lines visually accessible and helps customers find the right model more quickly.
A lot of customization or complex product logic?
Does your product have many customer-specific dimensions, technical dependencies, or thousands of possible variants? If so, a Parametric 3D Configurator is likely the better choice.
It automatically generates each version based on rules, dimensions, and selections.
Frequently Asked Questions
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A simple Visual 3D Configurator can be up and running within a few weeks. The turnaround time depends on the number of variants in your product line and the desired quality of the 3D models. We’ll work with you to assess these factors during the assessment phase, so you’ll know exactly what to expect before we get started.
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Yes. The Visual 3D Configurator integrates with existing systems—such as your online store, CRM, or PIM—via a REST API. Direct plugins are available for popular platforms, including WooCommerce, Shopify, and Magento. We can also embed the configurator into virtually any CMS using a universal JavaScript embed.
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Yes. The configurator interface, as well as the quote emails and quote PDFs, are fully customizable to match your brand identity. No generic templates—your customer sees only your brand. Most other providers use static 3D models: fixed (modular) variants that are manually built in advance. With few options, that’s fine. But as soon as a customer can freely choose sizes, materials, and finishes, such a 3D configurator falls short. The result: limited configuration options, inaccurate visualizations for non-standard sizes, and manual work behind the scenes to ensure each variant is correct. More variants also mean more 3D models—and higher costs. Parametric models prevent that.
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The license starts at €400 per month, plus a one-time investment for setting up and building the 3D models. Request a no-obligation price estimate through the introductory demo.
